Genesis has unveiled a new concept car. A stylish, low set coupe, the Genesis X is an EV and GT (Gran Turismo)for the future. Launched in a hi-tech media joint presentation with Jason B. Bergh with the location being a private rooftop in Los Angeles, and a showing of a film that brought together the Californian car culture to meet the vision of Genesis and its sustainable ideals, Genesis X highlights a different take on concept cars.A key visual identification of the concept is the Genesis Two Lines element. Seen in the company’s current vehicles, the Two Lines is extended on the concept, both on the exterior and interior, and the charging devices built in.
Exterior design work sees the bonnet a one-piece “clamshell” unit, presenting a harmonious and uniform surface. The unbroken appearance allowed the designers to highlight the Two Lines idealism with both fenders having an unbroken sweep of lights strips from either side of the signature Genesis grille towards the door lines.
The grille’s structure has been reworked for a deeper three dimensional presence, and the interior sections have been painted the same Lençóis Blue as the concept’s exterior. The colour is said to evoke the hue seen in the lagoons of the Maranhenses National Park in Brazil, where a lake forms only during the rainy season. This sits above a classically styled air intake and thinner lines for the grille structure.
This brings to the Genesis X concept a sporting look yet functionality isn’t overlooked, with air to cool the electrics and batteries, channeling air through a aero-designed undertray for efficiency and increased drag reduction for better range.Jay Chang, the Global Head of the Genesis Brand, observed: “The car that we are unveiling today is a concept car that embodies the essential elements that Genesis pursues in its designs. Please take a moment to meet the future of Genesis design through this concept car, which embodies our brand’s progressive and audacious spirit.” SangYup Lee, the brand’s Global Design Chief, echoes that with: “The Genesis X Concept can be described as the ultimate vision of Athletic Elegance, the inherent design language of Genesis. The signature Two Lines theme and sustainable luxury will be blueprints for the futuristic designs and state-of-the-art technologies that Genesis seeks to adopt in its future models.”
In profile it’s a classic GT motif, with long bonnet and truncated rear, joined by a gentle parabolic curve that in a quarter view highlights the tapering cabin and rear wheel flares. The rear has a dual parabola oval that houses the Two Lines taillights. There is no visible bootline seen in the concept though. The rear window has a pair of metallised strips that visually counterbalance the front and look to be, on the left side, the port for the charging of the battery. There’s more aero and tech with the wing mirrors eschewing the traditional glass mirrors. Here, Genesis goes slimline and embeds digital cameras. Aero and sportiness are combined in the bespoke, yet simple, five spoke wheels. These will cool the brake calipers whilst minimising drag at speed.For the interior Genesis highlight their “green” aspirations with “upcycled” leather trim. These are made from leftover materials, rather than sourcing them from new. In a weave pattern, the material is used on sections of the steering wheel, the safety belts, and the airbag cover. Also, to differentiate between driver and passenger for the four seater coupe, the trim designers took the unusual route of using two different colours. The passenger’s trim is Ocean Wave Green Blue, the driver’s a Scotch Brown.There’s further differentiation with the driver’s seat separated from the passenger via a solid looking floating console with a wrap around binnacle enveloping the driver’s section. This houses the Free-Form display, which manages various functions such as clusters, navigation and HVAC (heating, ventilation, and air conditioning) systems, and the Crystal Sphere Electronic Shift Lever, which integrates driving mode settings. Again, the designers have woven in the Two Lines ideal, with the binnacle drawing the lines to the air vents and side window mouldings.To debut the Genesis X Concept to consumers around the globe, the brand opened its digital motor show website (digitalmotorshow.genesis.com) with the unveiling of the concept car, offering visitors various interactive experiences and 360-degree views of its interior and exterior.