Genesis, the luxury aimed sub-branch of Hyundai, has launched its first SUV. Named the GV80, with the V standing for versatility, it features a unique headlight design, a mix of aluminium and steel in construction, plus some world first comfort features.William Lee, the Executive Vice President and Global Head for Genesis, says: “GV80 represents the essence of the innovative spirit of Genesis. As we launch GV80, our first luxury flagship SUV, we simultaneously open a new chapter for Genesis.”
Hot-stamped steel is a main component of the body’s structure, whilst aluminium features in the doors, bonnet, and tail-gate. An immediate standout of the exterior is the “Quad Lamp” headlight design. “The Quad Lamp graphic will become the most recognisable, unique signature of Genesis design, as the simplest of lines communicate a distinct identity,” said Luc Donckerwolke, Chief Design Officer of Hyundai Motor Group. “Two lines will come to define Genesis.”Three design studios based in the U.S., Korea, and Germany collaborated on the design. Signature cues are the “Crest Grille”, flanked by the Quad Lamps, and something Genesis call the “G-Matrix”, a pattern in the light fixtures. There is also the Parabolic Line running along each side and complemented by lines over the wheel arches.
There’s no holding back on interior features for luxury either. Slim-line air vents provide a sense of elegance and a broad 14.5 inch touchscreen with a split-screen ability dominates the centre dash console and another simple luxury touch comes from a minimal use of hard texture switches and buttons. The appeal of soft materials extends to covering the door handles and quilted kneepads on the console sides.An electronically powered shift-by-wire dial style gear selector is housed in the elegantly designed centre console. Handwriting recognition, such as that found on smart devices, allows phone number dialling or navigation setting. There’s also a new augmented reality system that works with the navigation, with driving guidelines set over camera-fed real time driving. A front mounted camera displays an optimal driving line on the infotainment screen.
Sound deadening technology goes up a notch with the GV80 showcasing a world first. Road-Noise Active Noise Control or RANC technology uses digital signal processing and analyses road noise. By generating opposing signals within 0.002 seconds, extraneous noise is cancelled out.Another world-first technology is an active motion driver’s seat that contains seven air cells: a feature that reduces fatigue from long hours of driving. One-touch comfort control, adjustable from the front row, allows for limousine-level relaxation in the second-row seats. Heated and ventilated seats are available in the first two rows.
In addition, the GV80 is equipped with an air purification system that automatically operates according to indoor air quality, through an in-vehicle fine dust sensor. Active air purification with dual filters monitors the in-vehicle air quality in real time, and removes 99% of fine particulate matter, which maintains a clean and fresh cabin environment.
A straight six diesel will move the GV80. Peak torque, says Genesis, is 588Nm, with a peak power output of 204kW from the 3.0L capacity engine. Configured as a five seater and rolling on 19 inch diameter wheels, economy is quoted as 8.5L/100km. The Australian market sees the GV80 available with two petrol engines at launch, expected for mid-2020.
Buyers speccing an AWD model will have Multi-Terrain Control for various types of off-roading on surfaces such as Snow or Mud. Comfort in ride and handling will come from an electronically controlled suspension that will work with the front mounted cameras to adjust on the fly for better road holding.
An Advanced Driver Assistance System, ADAS, will feature some unique tech, such as SCC-ML. This is Smart Cruise Control with Machine Learning, an AI package that adapts to individual driving characteristics. The airbag count goes up to 10, with a centre-mounted airbag between the front occupants to mitigate interior impact.
There’s some extra convenience functionality such as Genesis Pay, which will be unique to the South Korean market. This works by linking a credit card to the car’s telematics and enables cashless payments via the navigation screen. Servicing is assisted by remote diagnosis technology and smartphone connectivity allows remote vehicle checking.
The Genesis website is where to find out more and register interest.