MG Motor Australia has pulled off what could be the world’s first motor and round ball sports coup. Australia’s National Basketball League, or NBL, has partnered with MG to to reveal an octagonal shaped key on court.
Regular basketball players will be aware of the centre section of the court being a circle, as is the scoring zone, or key, in front of the baskets. But for 28 games throughout the forthcoming 2018/2019 season, sponsored by Hungry Jack’s, the key will be replaced by the distinctive MG Motor octagon.
The octagonal key debuted during the season tip-off in New Zealand, seeing the first octagonal on Thursday 11 October. Australia saw it in a game between the NSW based Illawarra Hawks, and the Victorian Melbourne United. Another early release was seen between the Sydney Kings and Adelaide‘s 36er’s. Neither team from NSW were victorious.
It’s a three year deal between the NBL and MG Motor Australia, and there’s some real incentive from MG in the form of a ZS being awarded to the seaon’s winner. This comes on the back of MG being confirmed as the presenting partner of the NBL Grand Final Series.
Danny Lenartic, Marketing Director at MG Motor Australia said of the on-court change: “MG has always been a brand that embraces fun. We wanted to do something that had not yet been done, and knew that changing the key to an octagon would certainly get people talking! The octagon is an iconic shape that has been associated with MG for over 90 years of the brand’s history. The teams and crowd embraced the new-look key at its debut and we look forward to rolling this out further throughout the 2019 season.”
The next showing of the MG Motor Australia octagonal will be on 21 October, with the Cairns Taipans taking on the Illawarra Hawks in Cairns.