With new product and an increased market awareness, Automobili Lamborghini has had its fifth successive year of sales growth, with the 2015 year also seeing the brand deliver, for the first time, over 3000 units (3245, to be precise).
2014 saw 2530 units delivered, making last year’s results an increase of 28% over 2014’s figures. With 135 dealers covering 50 countries, it’s also an increase of two and a half times the amount sold in 2010.
Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A. said, “In 2015 Lamborghini delivered an exceptional sales performance and new records in all key business figures*, confirming the strength of our brand, product and commercial strategy. With the introduction of several new models in 2015 and a solid order bank, we are well prepared for the year 2016.”
The Huracán LP 610-4 model has been a large part of the sales increase, with 2242 units being shipped in its first full year of availability and the best in its history for V10 sales. Sales figures of the Huracán in the first 18 months after market introduction were up by 70% compared to its predecessor, the Gallardo, in the same period after market launch.The V12 Aventador LP700-4, with hard and soft top versions, along with the Aventador LP750-4 Super Veloce, also had an increase, compared to its successor, the Murciélago, up by 124% compared to the same sales period of fifty two months. 1003 units were sent to new homes in that period.
There’s also a new model on the way. Expected to see first deliveries in 2018, the Lamborghini Urus SUV will become the third model in the current Lamborghini lineup.
Winkelmann also said: “We increased sales in all our major regions with new sales records in America and Asia Pacific. Our biggest markets are the USA and Greater China. They are followed by Japan, UK, the Middle East and Germany, each of them registering considerable growth in 2015.”
Lamborghini isn’t backing away from the motorsport commitment either, with the one-make Lamborghini Blancpain Super Trofeo series debuting in 2015. With over eighty cars in the series, it creates yet another record for the brand. The Huracán LP 620-2 Super Trofeo is the car of choice and has raced in Europe, North America and Asia. There’s also the Huracán GT3, which competed in the Blancpain Endurance Series and won at Monza, in Italy, in April of 2015.
Many collectors of classic cars have struggled to find suitable companies and materiel to restore their vehicles; Lamborghini has stepped up with Polo Storico, its in-house restoration centre. Home to the company’s archives, the vehicle restoration and certification centre makes sure that all available spare parts for historic Lamborghini models can be sourced from one location.
Automobili Lamborghini S.p.A.
Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in Northeastern Italy. The Lamborghini Huracán LP 610-4, which made its international debut at the Geneva Motor Show in 2014, the Huracán Spyder and the rear-wheel-drive version Lp 580-2 of 2015 are the successors to the iconic Gallardo. With their innovative technology and exceptional performance, they redefine the driving experience for luxury super sports cars.
The Coupé and Roadster versions of the Aventador LP 700-4, along with the Aventador LP 750-4 Superveloce, represent a new benchmark in the world of V12 luxury super sports cars. With 135 dealerships throughout the world, in half a century Automobili Lamborghini has created a continuous series of dream cars, including the 350 GT, Miura, Espada, Countach, Diablo, Murciélago, as well as limited editions including the Reventón, Sesto Elemento and Aventador J. The Veneno Coupé, Egoista and Veneno Roadster were produced to celebrate the company’s 50th anniversary in 2013.