One of the country’s biggest online automotive sites, carsales.com.au, has signed an agreement with a leading creative agency, Whybin/TBWA. It’s a major step for the brand, being seen as a traditional disruptor in the online classifieds market, with Group Marketing Director, Kelly Cordner, saying:”The customer is central to all we do at Carsales and we looked for a partner that brought new thinking and creative use of data to take our brand campaigns to the next level.”
Whybin/TBWA stood out during the pitch process, with a constant demonstration of their strategic capability and a proven track record of developing big brand platforms such as Carsales. The C.E.O. of Whybin/TBWA Melbourne, Kimberlee Wells, declared:”we’re thrilled to be appointed as Carsales’ new creative agency. They have ambitious plans for the future, a strong innovation pipeline and a relentless passion for their customers. We look forward to working with the team to not only realise these opportunities, but in doing so further widen the gap between carsales and its competitors.”
Cordner said that Carsales were looking for an agency that would seamlessly complement their innovatiove approach, as “we constantly strive and evolve to be compelling and deliver the best possible service and products that our customers know us for and demand.” Cordner went on to mention that the staff’s “digital brains” are amongst the best in the country, with creative work being held inhouse, however it was time, given the growth of the brand, to seek an agency that would meet the company’s expansion needs.
Wells was thrilled to agree, with Cordner adding that Whybin/TBWA Melbourne would provide added firepower in the brand marketing area.
Two existing agencies for Carsales, Carat Australia and Red Agency, would continue to offer their media and PR services.
For further information, please contact:
Communications and PR Manager
03 9093 4505 / 0468 971 536
About carsales.com Ltd
carsales.com Ltd (ASX: CAR) listed on the ASX in 2009 and is the largest online automotive, motorcycle and marine classifieds business in Australia; attracting more Australians interested in buying or selling cars, motorcycles, trucks and boats than any other classified group of websites.
carsales.com.au is Australia’s number one automotive classified website. The carsales network of websites also includes motoring.com.au, bikesales.com.au, boatsales.com.au, RedBook.com.au as well as leading caravan, truck and machinery classified websites.